Perspective

If you’ve ever wondered whether lash and brow serums actually deliver results, you’re not alone. Most of us are skeptical with so many products and hacks promising fuller lashes, it’s...

Most of us don’t think about lash and brow care until we notice a gap in them. Sparse lashes, thinning brows, or slower growth are more common than we realise...

Skincare in 2025 isn’t about going stronger, it’s about going smarter. The spotlight is now on barrier-safe actives: ingredients that deliver visible results without compromising your skin’s natural defences. Why the...

As the festive season approaches, Indian beauty routines are getting a mindful upgrade. Consumers are moving away from overloaded vanities and embracing skinimalism, a less-is-more philosophy focused on multi-functional, high-performance products....

The Indian skincare market is shifting. Gone are the days of 10-step routines and harsh actives. Today’s consumer is asking a smarter question: What actually works for my skin, long-term?...

Monsoon brings a quiet kind of beauty still skies, slow days, and the scent of wet earth. But for your skin, it often signals something else: confusion. You may notice...

by Needhi Bharmani, Founder-Nerah Skin There’s something refreshing happening in beauty right now and for once, it’s not another 10-step routine or miracle ingredient. According to the Business of Fashion x...

by Needhi Bharmani, Founder Nerah Skin For the longest time, I believed good skin came from doing more. More steps. More products. More active ingredients. But over time and through...

by Needhi Bharmani, Founder Nerah Skin When we talk about skincare, so much of it sounds the same. But behind every Nerah Skin formula is something quietly powerful: years of...

by Needhi Bharmani, Founder Nerah Skin When I started Nerah Skin, I wanted to create a product that truly hydrates and protects skin not just for now, but for the...

by Needhi Bharmani, Founder Nerah Skin There’s something about the monsoon that brings everything to a pause. The light softens. The noise hushes. And for a moment, the world feels...

How Indian skincare brands are embracing international trends