Pregnancy can change a lot more than your routine. Hormonal shifts can change how your skin behaves too. You may suddenly notice breakouts, pigmentation, melasma, dryness, sensitivity or a skin barrier that feels less predictable than usual. And while some people get the much-talked-about “pregnancy glow”, others may find that their skin needs more care and less experimentation.
That is why pregnancy is a good time to look at your skincare routine differently: not by adding more, but by paying closer attention to what is actually in it.
What should you look out for during pregnancy?
Start with your ingredient list.
Some skincare ingredients are specifically advised against during pregnancy. Topical retinoids, including retinol and prescription retinoids, are among the ingredients dermatologists recommend avoiding. Certain other ingredients may need to be limited or discussed with your dermatologist or obstetrician depending on concentration and use.
Pregnancy can also make skin more sensitive, so fragrance, aggressive exfoliation or introducing several new actives at once may not be the best idea.
Where do we fit in?
We formulate with pregnancy and breastfeeding in mind. Our products are made without retinoids and other ingredients that are commonly avoided during pregnancy, while focusing on hydration, barrier support and targeted skincare.
Explore our TheLAB to see exactly what goes into our formulas, or browse our products to build a routine around what your skin actually needs.
Our products are also dermatologically tested, because “trust us” isn't a testing methodology. We believe you should be able to understand not only what is inside your skincare, but also how the finished product has been evaluated.
That said, pregnancy is personal. If you have a specific skin condition, are using prescription skincare or have been advised to avoid a particular ingredient, check with your dermatologist or obstetrician before introducing anything new.
Pregnancy changes your skin. Your skincare should be able to change with it without making the routine complicated.
