by Needhi, Founder – Nerah Skin
When I first started diving deep into skincare, I found myself looking outward. Toward Korea’s layered routines. Japan’s simplicity. France’s pharmaceutique elegance. These global beauty standards had an unspoken message: This is what good skin looks like. This is the gold standard.
And honestly, I admired them. There’s a reason these countries have earned the world’s trust thoughtful formulations, clean ingredients, a genuine focus on skin health.
But somewhere along the way, I began to wonder:
Where is our voice in this conversation?
Where is the skincare that understands Indian skin? The melanin-rich tones, the heat, the humidity, the fast-paced lives, the hard water, the cultural beauty rituals we’ve grown up with?
That’s where Nerah Skin began.
At Nerah, we don’t just chase trends, we chase what makes sense for our skin. Yes, we take cues from global best practices: clinically-backed ingredients, minimalist routines, transparency that empowers.
- We don’t ask you to follow a 10-step ritual. We design each product to do more with less.
- We don’t believe in skin ‘types’. We focus on skin moments.
- We don’t hide behind jargon. We tell you what’s inside, and why it’s there.
Global beauty gave us a benchmark. But Nerah Skin is about creating a path that’s rooted, relevant, and real.
Because the goal isn’t to look like someone else’s idea of beauty. It’s to feel like you; calm, confident, and comfortable in your own skin.
